Pursuant to A.R.S. � 38.431.02, notice is hereby given to the members of the City Council and to the general public that the City Council will hold a meeting open to the public on Tuesday, November 25, 2008, at 2:00 P.M. located in the City Council Chambers, 200 West Jefferson, Phoenix, Arizona.� Council members may participate by telephone.� As indicated in the Agenda, the City Council may vote to go into Executive Session, which will not be open to the public, for the purpose of discussing those matters listed on the Agenda.

1:00 P.M. -

AN EXECUTIVE SESSION WAS CALLED FOR THIS TIME AT THE POLICY MEETING OF OCTOBER 28, 2008.�

THE TIMES LISTED FOR AGENDA ITEMS ARE ESTIMATED.� ITEMS MAY BE DISCUSSED EARLIER OR IN A DIFFERENT SEQUENCE.

ESTIMATED

1.�� 2:00 P.M.-

COUNCIL INFORMATION AND FOLLOW-UP REQUESTS.

This item is scheduled to give City Council members an opportunity to publicly request information or follow-up on issues of interest to the community.� If the information is available, staff will immediately provide it to the City Council member.� No decisions will be made or action taken.

CONSENT AGENDA.

There is no Consent Agenda for consideration this week.

CALL FOR AN EXECUTIVE SESSION.

A vote to call an Executive Session may be held.

REPORTS BY THE CITY MANAGER.

This item is scheduled to allow the City Manager to report on changes in the City Council Agenda and provide brief informational reports on urgent issues.� The City Council may discuss these reports but no action will be taken.

ESTIMATED

2.�� 2:30 P.M.-

EMPLOYEE SERVICE AWARD ANNOUNCEMENTS (NO REPORT)

Staff:�� Washington, Smith
(Presentation 10 min.)

This item is for information only.� No City Council action is required.

ESTIMATED

3.�� 2:40� P.M.-

RECREATION MEMBERSHIP PROGRAM SPONSORSHIPS

Staff:� Naimark, Larsen
(Presentation 10 min.)

This report provides the City Council with information on the donation by the business community to purchase recreation membership cards for participants at City of Phoenix community centers in Districts 7 and 8.

This item is for information only.� No City Council action is required.

Back-up included in Council packet/City Clerk's Office.

ESTIMATED

4.�� 2:50 P.M.-

NORTH I-17 CORRIDOR UPDATE

Staff:�� Zuercher, Krietor, Miller, Maxwell
(Presentation 20 min.)

This report provides the City Council with an update on economic activity along the North Interstate 17 corridor within Council District 1.

This item is for information only.� No City Council action is required.

Back-up included in Council packet/City Clerk's Office.

ESTIMATED

5.�� 3:10� P.M.-

PLASTIC BAG RECYCLING UPDATE

Staff:� Naimark, Bristo
(Presentation 10 min.)

This report provides an update to the City Council on the results of the one-year-old Bag Central Station-Where Plastic Bags Belong voluntary plastic bag recycling program.� Staff requests the City Council approve continued implementation of the Bag Central Station where-Where Plastic Bags Belong program.� Staff will return with an update in June, 2009.

This item is for information, discussion and action.

Back-up included in Council packet/City Clerk's Office.

ESTIMATED

3:50 P.M.- ADJOURNMENT

For further information, please call the Management Intern, City Manager's Office, at 602-262-4449.

For reasonable accommodations, call the Management Intern at Voice/602-262-4449 or TTY/602-534-5500 as early as possible to coordinate needed arrangements.

Si necesita traducci�n en espa�ol, por favor llame a la oficina del gerente de la Ciudad de Phoenix, 602-262-4449 tres d�as antes de la fecha de la junta.

PHOENIX CITY COUNCIL MEMBERS

Councilwoman Baier

Councilman Johnson

Councilman Mattox

Councilman Nowakowski

Councilman Simplot

Councilman Stanton

Councilwoman Williams

Vice Mayor Neely

Mayor Gordon

CITY COUNCIL REPORT
POLICY AGENDA
TO:	Rick Naimark Deputy City Manager	AGENDA DATE:		November 25, 2008
FROM:	Dale Larsen, Acting Director Parks And Recreation Department	ITEM:	3
SUBJECT:	RECREATION MEMBERSHIP PROGRAM SPONSORSHIPS

THE ISSUE

In March 2008, the Phoenix Parks and Recreation Board approved an annual $5 fee for the recreation membership program. The fee was approved to generate revenue to offset the proposed closure of community centers on Mondays due to budget reductions, and this budget solution was adopted by the City Council. �To assist those who might find the fees a hardship, special funds were established through donations and/or fund raising to sponsor memberships.� Through the efforts of Maricopa County District 5 Supervisor Mary Rose Wilcox and Councilmembers Johnson and Nowakowski, the Host Marriott Inc. donated $13,250 through 10 businesses to sponsor recreation memberships for participants at community centers in Districts 7 and 8.� Participating businesses include: El Bravo, Grand Isle Yogurt (Coldstone and Einstein Bros.), JD Hogg�s, Oaxaca, Phoenix Airport Food Services (Paradise In Flight), Sylterbran, Famous Famiglia, Yoshi�s, Flo�s, JMJ-LLC (Wendys), and Chilli�s.�

OTHER INFORMATION

As stipulated by the donor, funds were distributed between fourteen facilities throughout districts 7 and 8 including: Barrios Unidos, Central, Harmon, Grant, Coleman, Coffelt - Lamoreaux, Luke Krohn, Sidney P. Osborn, Smith, Foothills Village, South Mountain, Hermoso, Hayden, and Playa Margarita. To date, nearly 1000 cards have been issued through the sponsored fund.� Funds are still available at most locations.� Signs have been posted at each location promoting the sponsorship program.

Many other community centers across the City have received donations for membership sponsorships from businesses, individuals, community associations and youth groups.

RECOMMENDATION

This report is for informational purposes only.

CITY COUNCIL REPORT
POLICY AGENDA
TO:	David Krietor Deputy City Manager Ed Zuercher Deputy City Manager	AGENDA DATE:		November 25, 2008
FROM:	Donald L. Maxwell Community and Economic Development Director Jerome Miller Neighborhood Services Director	ITEM:	4
SUBJECT:	NORTH I-17 CORRIDOR UPDATE

This report provides the City Council with an update on economic activity along the North Interstate 17 corridor within Council District 1.�

THE ISSUE

Interstate 17 is the major north-south transportation corridor in the state of Arizona.� The freeway also provides the north-south backbone for the freeway system in the Valley.� Every day more than 200,000 vehicles travel within the city of Phoenix utilizing I-17.��

The Interstate 17 freeway corridor is a critical component of transportation for businesses and residents within Council District 1.� The freeway runs along the eastern boundary of District 1 and anchors many commercial and residential developments in the area.� Council District 1 has benefited greatly from its proximity to this freeway corridor, and is positioned for continued growth and opportunity in part because of the incredible access to the District afforded by Interstate 17.�

Business Development

Countless businesses have located along the Interstate 17 corridor over the years.� USAA is the largest company to move into the area in recent years, employing 3,000 people on its 500 acre campus. Other major employers include Honeywell, American Express, Petsmart and the Deer Valley Airport.

Recreation Opportunities

The recreational opportunities available in District 1 are endless.� From organized sports leagues to hiking and mountain biking, there are opportunities for all.� The Parks and Recreation Department is involved in a number of initiatives in the area including a new community park at the Deem Hills Recreation Area.�

The Ben Avery Shooting Facility, located at the northwest corner of I-17 and the Carefree Highway, provides another opportunity for residents to enjoy the unique amenities of District 1.� Ben Avery is designated as a five-star rated shooting range by the National Association of Shooting Ranges.� The property is owned and operated by the Arizona Game and Fish Department and is the largest shooting facility in the country that is operated by a public agency.�

Visitors and area residents are afforded an opportunity to travel back in time when they visit the Pioneer Living History Village located at I-17 and Pioneer Road.� Pioneer Village includes 30 buildings that date from or are replicas of buildings from the 1880s through the turn of the century.� Interpreters dressed in period costumes share insights into the history of the city and state.� Pioneer Village celebrated its grand opening in 1969.� Planning for this museum, which seeks to preserve Arizona�s western heritage, began in 1956.�

Educational Opportunities

Along the I-17 corridor and throughout District 1, there are several colleges and universities available to those interested in pursing undergraduate and advanced degrees.� The ASU West campus includes 19 buildings nestled on 300 acres with room for future expansion.� The nearly 9,000 students enrolled at ASU West have 50 degree programs available to them at this campus.�

Quality Neighborhoods

Council District 1 is home to well-established neighborhoods and newer residential communities.� Numerous neighborhood groups and block watch organizations continue to make a positive impact on the area through the concerted efforts of residents working together.� The Goldwater Block Watch group, near Deer Valley and 35^th Avenue, is an excellent example of the efforts that committed residents are making to maintain the quality of neighborhoods.� This Block Watch has been successful in partnering with the business community in the area and working to clean up blighted areas, remove graffiti and to prevent vandalism in the neighborhood.� Other active groups include Metro Neighborhood Block Watch, Cactus Park Community Alliance, and Alta Vista Neighborhood Block Watch.

Retail Development

Within Council District 1, there are more than 60 shopping locations totaling over nine million square feet.� Destination retail centers in the District include the Outlets at Anthem, the Shops at Norterra and Metrocenter Mall, among many others.� Recognizing the opportunities for growth in District 1, a number of retail developers have initiated new projects in the area, such as the shops at Norterra.� Others are reinvesting in existing projects, such as the Outlets at Anthem, which recently completed an expansion of retail space at the property.�

Metrocenter Mall, which anchors District 1�s southern border, has Arizona�s first mega mall.� Open since 1973, Metrocenter recently completed an interior and exterior remodel.� Anchored by Macy�s, Dillard�s, Sears and Harkins Theatres, Metrocenter features 160 shops, including Old Navy, G by Guess, American Eagle and more.�

Sales tax revenue accounts for a substantial portion of the General Fund; therefore, the importance of maintaining and increasing this revenue source is critical to providing many essential City services, such as Police and Fire protection services, parks and libraries.� The Community and Economic Development Department (CEDD) continues to make retail business development a significant priority because of the importance of the retail sales taxes generated by these businesses.� Also, CEDD continues to promote its �Shop Phoenix� campaign reminding City employees and residents of the importance of shopping locally.

RECOMMENDATION

This item is for information only.

CITY COUNCIL REPORT
POLICY AGENDA
TO:	Rick Naimark Deputy City Manager	AGENDA DATE:		November 25, 2008
FROM:	Carolyn F. Bristo Acting Public Works Director	ITEM:	5
SUBJECT:	PLASTIC BAG RECYCLING UPDATE

THE ISSUE

Film plastic bags create many challenges in the collection, processing, and marketing of recyclables.� In addition, plastic bags are a major source of litter.� To address these challenges, Public Works partnered with the Arizona Food Marketing Alliance (AFMA) and various Phoenix retailers to implement a voluntary plastic bag recycling program, Bag Central Station-Where Plastic Bags Belong.�� On December 5, 2007, the City Council passed a Resolution to implement the voluntary plastic bag program.� Staff was directed to monitor the success of the program and report findings.

The Resolution assumes that grocery stores place a recycling container(s) for plastic bags in a prominent location inside their store(s) as well as incorporate a Reduce, Reuse, Recycle message on all carry-out plastic bags.� In addition, retail establishments and Public Works agreed to provide ongoing education and marketing of the plastic bag recycling program to include encouraging the use of reusable carry-out bags.

OTHER INFORMATION

Public Works and AFMA developed measures to monitor the program�s success.� AFMA measured the amount of plastic bags returned to stores for recycling and tracked the number of retailers offering reusable bags.� Public Works monitored the volume of plastic bags coming into the City�s Materials Recovery Facilities (MRFs).� Both partners have worked to increase the number of retailers participating in the program.

There have been significant accomplishments over the past year. 1.2 million pounds of film plastic was returned to grocery stores for recycling.� This correlates with recent audits of both of the City�s MRFs that have shown a 20% decrease in the amount of film plastic coming through the MRFs compared to the same period last year.

The sale and distribution of reusable bags by retailers and the City continues to increase.� To date, over 653 grocery stores and retailers are selling reusable grocery bags.� In addition to retail reusable bag distribution, Public Works has distributed more than 69,000 reusable bags at various events throughout the city.

Public Works and the members of AFMA continue to coordinate Bag Central Station presentations and publicity events.� Public Works provided presentations on Bag Central Station to the Phoenix Chamber of Commerce and the Arizona League of Cities and Towns Conference.

Public Works provided outreach to the public through a variety of methods such as:

� Incorporating Bag Central Station information into school shows and activity books

� Providing new displays for use at grocery stores, libraries and other public venues

� Collaborating with the Valleywide Recycling Partnership (VRP) for a mass media campaign from mid-March to mid-May that included radio ads and a television promotion with station CW6

� Creating a website, bagcentralstation.com, in conjunction with the Arizona Recycling Coalition and Earth 911

Efforts are also being made to expand the Bag Central Station campaign to other retailers and other cities throughout the state, including Kingman, Tucson, Tempe, Globe, and Flagstaff.� This includes expanding to retail outlets other than grocery stores, such as Westcor malls.� Paradise Valley Mall, owned by Westcor, partnered with the City of Phoenix to advertise Bag Central Station at the mall, as well as distribute reusable bags and collect plastic bags for recycling on site for five months.

Staff has also reached out to the Arizona Retailers Association, to involve businesses such as Checker Auto, Home Depot and Big Lots in the program.� The VRP will also be reaching out to Gannett Newspapers and the Arizona Republic regarding their use of plastic bags.�

CONCLUSION

The Bag Central Station-Where Plastic Bags Belong voluntary plastic bag recycling program has been a model public/private partnership and a tremendous success. The partnership will work to solidify new partnerships and maintain the momentum achieved during the first year of the program.

RECOMMENDATION

Staff requests the City Council approve continued implementation of the Bag Central Station where-Where Plastic Bags Belong program.� Staff will return with an update in June, 2009.

This item was recommended by the Parks, Education, Bio-Science and Sustainability Subcommittee at its October 8, 2008 meeting.

CITY COUNCIL REPORT
GENERAL INFORMATION
TO:	Lisa Takata Executive Assistant to the City Manager	PACKET DATE:	November 20, 2008
FROM:	Mario Paniagua City Clerk
SUBJECT:	LIQUOR LICENSE APPLICATIONS RECEIVED FOR THE PERIOD OF NOVEMBER 12, 2008 THROUGH NOVEMBER 18, 2008

This report provides advance notice of liquor license applications that were received by the City Clerk during the period of Wednesday, November 12, 2008 through Tuesday, November 18, 2008.

INFORMATION

The liquor license application process includes the posting of a public notice of the application at the proposed location for twenty days and the distribution of an application copy or a copy of this report to the following departments for their review: Finance, Planning, Police, Fire, Street Transportation, Development Services, and the Maricopa County Health Department.� Additionally, License Services mails a notice to all registered neighborhood organizations within a one-mile radius of each proposed business location (excluding Special Events).

Additional information on the items listed below is generally not available until the twenty-day posting/review period has expired.

LIQUOR LICENSE APPLICATIONS

Application Type Legend

O-

Ownership

L-

Location

N-

New

OL-

Ownership & Location

AOC-

Acquisition of Control

SE-

Special Event

Liquor License Series Definitions

	1�� In State Producer	*	7�� On sale-beer & wine	11� Hotel/Motel-all liquor on premises
	3�� Microbrewery		8�� Conveyance license-sale of all liquor on board planes & trains	12� Restaurant-all liquor on premises
	4�� Wholesaler			12� Restaurant-all liquor on premises
	5�� Government		9�� Off sale-all liquor	14� Clubs-all liquor on premises
*	6�� On sale-all liquor		10� Off sale-beer & wine	15� Special Event

*	On-sale retailer means any person operating an establishment where spirituous liquors are sold in the original container for consumption on or off the premises and in individual portions for consumption on the premises.

Dist		App. Type		Agent/Owner Name Business Name/Address Phone		Lic. Type		Protest Period Ends		Within 2,000 Feet of Light Rail		Proposed Agenda Date
4		SE		Stjepan Alaupovic Croatian Youth Organization (1/17/09) 2434 West Devonshire Avenue 480-262-1594		15

Dist

App.

Type

Agent/Owner Name

Business Name/Address

Phone

Lic.

Type

Protest

Period

Ends

Within

2,000 Feet

of Light Rail

Proposed

Agenda

Date

Stjepan Alaupovic

Croatian Youth Organization (1/17/09)

2434 West Devonshire Avenue

480-262-1594

1.	Council Information and Follow-up Requests/Consent Agenda/Call for E-Session
2.	Employee Service Award Announcements (NO REPORT)
3.	Recreation Membership Program Sponsorships
4.	North I-17 Corridor Update
5.	Plastic Bag Recycling Update

Official Web Site of the City of Phoenix

1��� In State Producer

7��� On sale-beer & wine

11� Hotel/Motel-all liquor on premises

3��� Microbrewery

4��� Wholesaler

5��� Government

6��� On sale-all liquor

1�� In State Producer

7�� On sale-beer & wine

3�� Microbrewery

4�� Wholesaler

5�� Government

6�� On sale-all liquor